Paid Media and PPC Advertising

What's included

• Google Ads search and Performance Max campaign build-out
• Paid social campaigns on Meta and LinkedIn where they fit the buyer
• Remarketing to visitors who didn't convert on the first visit
• Dedicated landing pages instead of sending paid traffic to a generic homepage
• Conversion tracking setup across GA4, Google Tag Manager, and call tracking
• Budget pacing and bid strategy review, with active optimization for the first 60 days

How we approach it

Before we launch or touch a single campaign, we audit conversion tracking. It's the most common problem we find in existing accounts: budget spent against a conversion action that isn't actually firing correctly, which makes every optimization decision after that unreliable.

Campaign structure gets built around service and location intent rather than broad match keywords, so budget goes toward the searches most likely to convert. Each core campaign gets its own landing page built to match the ad — not a redirect to the homepage.

The first 60 days get active weekly review: bid adjustments, negative keyword additions, and budget reallocation toward what's actually producing qualified leads, not just clicks.

For government contractors and regulated industries, we account for compliance constraints in ad copy and landing page claims from the start, rather than fixing it after a platform flag.